Serengeti Breweries recruitment 2024, In this article, are you looking for Serengeti Breweries Limited is Hiring Brand Ambassador job opportunity August 2024 consider applying and read careful job summary, duties and also, Required Skills and Qualifications.
SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
The Brand Ambassador will mostly work in the on-trade Channel’s premium parts (4 & 5 stars). To meet goals, they will collaborate closely with the sales and marketing teams of the On Trade channel.
Key Accountabilities
- Customer Relationship Management: Build strong relationships with customers and consumers through regular engagement with a clear agenda that derives a desires outcome i.e enhance brand awareness, build brand equity and increase sales and profitability.
- Sales: Achieve targeted profits, volume targets and customer service levels as outlined in the business plans by developing & implementing sales strategies for each individual accounts in liaison with the Commercial Managers.
- Identify and research new customers with the Commercial or key account managers and agree on the plan to maximise Reserve brand sales in these accounts.
- Building Brand Capability: Provide specialist knowledge to customers through regular trainings on Premium Spirits.
- Brand Building Activity: Assess the market to identify action opportunities to present our Premium Spirits portfolio to maximise brand strength and sales volume. This will be carried out alongside implementing the customer marketing plans for these brands.
- Tactical Activities Collect information for category/ brand performance in the Accounts, analyse brand movements, and complete sales analysis for the brands.
Qualifications, Required Experience & Skills, and Competencies
- Bachelor’s degree in relevant field
- Certifications.
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Required Experience
- 2- 5 years of experience in direct Sales or F&B Sales, preferably in high-end hotels or luxury boutiques.
- Ability to be the spokesperson for the luxury brands: should be able to “reflect the luxury.
Skills and Competencies
- A passion for luxury and Reserve with an understanding of competitors, distributors, and key customers: their businesses and particularly their shoppers/consumers in the Reserve universe
- Exceptional relationship skills: proven ability to network and influence across functions and levels.
- Knowledge and ability to coach others in both the Diageo Way of Selling (DWS) and Diageo Way of Brand Building (DWBB) capabilities and tools.
- Excellent public speaking skills and reach out to a range of audiences through presentations and written communication.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, and gender.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We’re looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
